If you can’t buy it – make it Pssbl
The mission “Pssbl” started in 2017, when the search for the right bag brought a group of urban enthusiasts from different corners of the world and fields of expertise together.
Living in Hong Kong, Shanghai, Hamburg, Berlin and Munich, and travelling quite a lot for business and private life, we all experienced what it means being “out there” for the day, adjusting from environment to environment and carrying around the equipment for everything that comes along ... office, business meetings, after-work client drinks, walking the dogs, quick gym visit, over-night trips. But none of the many bags in the market felt right – they were either good looking or practical, but somehow never both.
We were all looking for the one bag to match our high standards in functionality, minimalistic design and sustainability to face the challenges of daily life in the cities around the globe. So, one day in 2017, the decision was made: If you can’t buy it – make it Pssbl! And just a few months later in February 2018, Pssbl was born in Hong Kong – a place that stands for urban exploration like no other.
We are a group of very diverse friends, multi-faceted as the cities we love and the urban crowd we’re part of. We are fascinated by our urban environment, the people who live in, the mix of cultures and colorful minds and our idea was to find the right equipment for us - the people living in those places.
The heart of Pssbl is Marc, who kicked off the idea together with Heike, Stephan, Pit and Dirk.
In 2018, Boris and his team from Factor Product in Munich joined, to support on the product design.
At the same time Pit brought his team from Neue Gestaltung on board to jointly create the brand “Pssbl” – and let our vision become real!
Together, we combine expertise in brand, marketing, operations, product, sales, and functional apparel and fabrics.
Our idea was to design a bag, that matches the needs and culture of contemporary urban active people. And even more than that: to build a brand with the clear mission to protect our oceans and act as social responsible as possible. A brand for authentic people that connects design, functionality and durability with social and environmental responsibility.
Loved and desired products for the modern urban generation. Check out our first pre-launch with our Pssbl x Tonlé Sap Hip Bag.